2019 has been noted by the industry as a pivoting moment in the world of professional Irrigation and Water Management.
Technology that enhances the use of Water and its' application is making a permanent stay in the world of Irrigation and Water management.
In 10 years, there will be a shortfall of "a full 40 percent above current accessible, reliable supply (including return flows)."
We've been at the pulse in the world of technology in the professional irrigation industry since the words Technology and Irrigation could be used in the same sentence and what we can say is something very interesting is happening that we have not witnessed in the last forty years: Water is starting to be taken seriously. While it still does not garner the respect and value it needs to be in the sustainable zone, we've made a U-turn, albeit a slow one.
The simple fact is our world is requiring more water, and the harsh truth is that there is not.enough.water. The Modern Water infrastructure in developed nations is something we take for granted, however, it enables everything upstream to flourish. Our Agriculture Production. Health of the Population, The growth of the Workforce, The Economy, Its' Growth, and so on. Water is the fuel to everything.
As the Charting our Water Future Report shows with the IFPRI Impact Water Case Study, assuming fairly muted growth statistics, we are in for a water shortage on a largely concerning scale. According to the study, conducted in partnership with McKinsey, Syngenta, Coca Cola and other stakeholders, in 10 years, there will be a shortfall of "a full 40 percent above current accessible, reliable supply (including return flows, and taking into account that a portion of supply should be reserved for environmental requirements)". We will not divulge into the need to address the supply-side of this massive, global issue. Our technology is focused on utilizing water and all the upstream and downstream utilization and assets as efficiently as possible, hence: "Intelligence Moving Water", not "Intelligence Creating Water".
Source: McKinsey - Charting Our Water Future, Exhibit 1
Economic factors largely change industry. Yes, back to basic Econ 101, Supply and Demand. The way Governments, Land Owners and Society value water is still up for discussion to ensure that there is sufficient, clean, usable water for all humanity, productive industry and our world. However, the best way we can make water go further is by increasing efficiency. Technology that enhances the use of Water and its' application is making a permanent stay in the world of Irrigation and Water management, specifically:
Note: Currently, there is many forces driving the adoption of Technology in the professional irrigation and water management industry, and currently, most driving forces are led by Regulation, Labor Costs, Electricity Costs, and Fuel Costs. In Some cases, Water Shortages are hitting the bottom line, and this is becoming more prevalent day after day. But we want to keep the record clear that there is still a long way (if ever) before water savings alone will drive the investment necessary to implement water savings technologies, like MotoIr's. But we as a society can be thankful that saving water is inherently good business.